UberPOOL New York Campaign | Summer 2016

This summer, I along with 100 other advertising students and professionals, was chosen to participate in the Griffin Farley's Beautiful Minds competition. This competition is a 48-hour hybrid planning boot camp and networking event. UberPOOL had a problem with NYC, in a city where public transportation is a way of life, many people were not interested in sharing a ride. So our objective, increase the number of UberPOOL rides to 2% in a year. We created the slogan "Arrive with a Story," incorporating many YouTube influencers, social media, place-based promotions and trial around NYC. Below is our full presentation!