Diary Queen Campaign | Spring 2014

One of the very first campaigns I ever completed was in my ISC 161 course, the introductory course to my major. I chose the client Dairy Queen, the 4-step project included a business memo, creative brief, technique selection and executions. Our goal was to create the most strategic and innovation campaign that we could, specifically for Dairy Queen the objective was to incorporate their other brand Orange Julius into the business.