Forcht Bank Campaign | Fall 2015

Forcht Bank is a local Kentucky bank that needed some help branding their community feel with students. With a team of five, we created a campaign focusing on obtaining brand awareness in the 18-24 demographic. Our goal was to create an event that attracted many college students and the community of Lexington to celebrate Forcht Bank and also increase the amount of customers that opened accounts with the bank. This campaign includes a backgrounder, pitch letter, press release, and infographic.